Cunard Says Luxury Bookings Leading the Way for 2027
by Bruce Parkinson
Cunard’s latest programme includes 195 new itineraries between April 2027 and January 2028
Cunard has reported a significant uplift in demand following the launch of its 2027 program, with a 55% increase in nights booked during the first seven days compared to the equivalent period for the 2026 launch.
Bookings from North America were up more than 100%, while UK bookings rose by nearly 50%.
The line says there has also been a notable surge in demand for Cunard’s most exclusive luxury suites. Bookings for Queens Grill and Princess Grill suites rose by over 100% compared to the same launch period last year, reflecting growing global interest in Cunard’s distinctive Grills experience.
“We’re delighted with the response to our 2027 launch. It’s wonderful to see so many guests choosing to sail with us, and the rise in bookings shows just how much people continue to value the Cunard experience,” said Cunard president Katie McAlister.
“Demand for our Queens Grill and Princess Grill suites has been especially strong globally, which tells us that more guests are seeking the space, service, and thoughtful details that make our luxury Grills suites so special.”
Cunard says its Queen Mary 2 Transatlantic Crossings continue to perform strongly. This iconic route remains one of the venerable line’s most popular and continues to attract strong interest from guests around the world.
